Ashley Mears is a writer, sociologist and former fashion model.

What happens if a sociologist decides to do immersive ethnographic research and become a party girl for 6 months, following some of the biggest promoters around New York & Miami and assessing what's going on?

Why do men spend £1000's on bottles of champagne in VIP clubs? Why is the music so loud? Why is there a very specific type of girl on these tables? What are the anthropological underpinnings of nightclubs?