YouBetcha is Creating a Midwest Media Empire 01:33:59

Today's episode is brought to you by Angie. Angie has made it easier than ever to connect with skilled professionals to get all your jobs and projects done well. Let me tell you, there's the version of it where you try to do something at home and then there's a version of it where you have someone help you, you watch them do it the right way and you go, thank God I didn't try to do that myself.

I have fully done things around the home that I think look good and then a bang in the night and I wake up to a shelf collapsing, a painting falling off the wall. Like it, I've seen it all go south. I own a home and I can tell you, I know how much work it can take. Whether it's everyday maintenance and repairs or making dream projects a reality, it can be hard just to know where to start. But now all you need to do is Angie that and find a skilled local pro who will deliver the quality and expertise you need.

Whatever your home project, big or small, indoor or outdoor, you can Angie that and connect with skilled professionals to get the project done well. Right now, one of my wish lists is I want a bike for my condo in Milwaukee and I would love to rig it up on a pulley in the ceiling because I have one of those like lofted ceilings.

but I'm so scared to try that on my own. Angie has 20 years of home experience and they've combined it with new tools to simplify the whole process. Bring them your project online or with the Angie app. Answer a few questions and Angie can handle the rest from start to finish or help you compare quotes from multiple pros and connect instantly, which means you can take care of any home project in just a few taps.

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Thanks for coming on. Yeah, thanks for having me, guys. We've run into each other a few times, and I think it was good that we got together finally. You know, I think our audiences are a little bit different. Exactly. But the Midwest is the Midwest, so I think it works. I got a funny story about that. So every time...

I, you know, I'm sure you have conversations like this. Someone will ask me, what do you do for a living? I'm a YouTuber. And they'll go, oh, really? You ever, you ever heard of the, the you betcha guy? And I'm like, yeah, yeah, of course. And they're like, nice. Yeah. You should see if you can do something with him. He's so funny. More times than I can count.

Yeah, well, we're here. We're finally doing something. I know, we're finally doing it. So when people come up to you, being that we're both from the Midwest, and they go, what do you do for a living? How do you explain that you make videos for the internet? Yeah, so I've kind of now just resorted to saying that I run a media company and kind of roll with it that way. But at first it was like when you're trying to explain. Now, like most of the time, people have seen the videos or at least have an idea. But I remember when...

I told my parents that I was going to do this and they're like, yeah, but this like, isn't a job. Like, what are you going to, how are you going to pay the bills? You know, luckily we've kind of gotten to the point where being a YouTuber and, and being, uh, posting videos online is like much more of like an acceptable job, but it makes it easier to just be like, yeah, we just create content online. So yeah.

Yeah. And how would you describe what you do? Are you a comedian? Are you a skit maker? Like what would you say? Yeah, it's, it's a very loaded question. Um, I'm definitely not a comedian. Um,

My buddy Charlie Behrens, he's a true comedian. That guy's hilarious. Yeah, if you don't know him, he does similar stuff to us, but he also is a stand-up guy, and he travels around and does tours and stuff. And when he was in Fargo, I did a hot five, is what they call that, of going up and doing five minutes of your own little stand-up jokes and stuff.

And, you know, it was all right. People were kind of already wanting to laugh because they've seen my videos before. So it's not like a cold audience. But after I was done, I was like, yeah, I don't think I want to do this. So you didn't want to do stand up? No, I don't do any stand up at all. I also like the business stuff more than.

probably other people who create content. And if you're on the road for 10 weeks, you're not going to be able to run a very good business behind the scenes. So back to the original question of what I, I would just say I'm a content creator. That's that's boil it down to that. Cause we do podcasts, we do videos. You know, we've dabbled in blogs and stuff before, but that's just, you guys are, you're building an empire. We've been watching for,

I mean, at least two years now. And, I mean, we're big fans. We love what you're doing. Yeah, I appreciate it. But, yeah, you guys are just –

You're killing it. The goal now is kind of what's is to make it. So it's a little bit bigger than just me. Right. Cause it's like, I always tell Ryan, he's sitting over there, the t-shirt guy, he's kind of your right hand man. Yeah. He's been there since the beginning. Um, but it's like, if I get hit by a bus tomorrow, like our business is kind of done. Right. You know, or like what you guys have is, you know, is more than just one person and all that. And I think, um,

that's one thing that I'm trying to do is make it into more than having other creators underneath us and stuff like that. That's kind of what I noticed. You're almost like,

like a barstool in a way you have all these subdivisions of, of different shows and just different things you're doing. Like, yeah, I think that barstool is interesting because they kind of blaze the trail for content creators and that it doesn't have to just be, you know, you're by yourself doing your own thing. It can be a group of people. And I think that they've done a good job with that. And their model is definitely, it's interesting because they have a lot of

creators that they're paying that aren't necessarily bringing the company money. Right. And that kind of the top people are supporting the rest of the company. And so it's kind of an interesting business model, but yeah. So is that something that you want to do is continue to bring on different creators? Are you trying to find them at like the ground level or would you rather pick up a creator that's already like established? Yeah, I don't know. We've kind of done both now. I think what really matters more is kind of the...

the jockey on the horse rather than kind of where they're at, you know, there's one gal that works that does content with us that she submitted. We'd had like a little contest she submitted and we're like,

She's not going to win this, but there's just something about how she's presenting herself. She's not the funniest person in the room, but you can clearly understand she knows how to put out content that creates conversation and relatability. She gets it. Yeah, so it's kind of like you have to kind of weigh in all that different stuff. You don't just have to be the funniest person in the room or anything like that to create really good content. Ryan Sheely knows that pretty well. He doesn't have to be.

He's not very funny, but he gets views on the internet. Right, Ryan?

You have your accountant on one, don't you? Yeah. So we got... Basically, we started a business podcast, not necessarily because I'm like the most qualified. It's just something that I like to do. Right. You're going to have those conversations anyway. That's like our life, dude. Yeah. Everything we do. It's not qualified, but we like doing it. Yeah. It's like... Well, I found that if you just exclaim on the internet enough times, people just think you're an expert. Like...

I just decided that I was going to be a ranch dressing expert, you know? I saw that. And we did a series for a while. We actually had two like stints doing it of, it was called the ranch wrangler. And you just like say that, you know what good ranches and you post enough posts about it. And all of a sudden,

You think somebody's going to question you? Yeah. This guy doesn't know his ranch. This guy knows his way around a bottle of ranch. Well, that's what you've got to be nervous about is like there's actually maybe a guy who's actually a ranch connoisseur calls you out. Now you've got internet beef. Yeah, blind taste tests, you know.

Because I was notoriously hating on Hidden Valley Ranch because I just don't think it's that good. Yeah, I'd rather have like a homemade. Well, what's funny is there's a lot of homemade ranches that are made from the Hidden Valley packet, like the powder. Right. So it's kind of whatever. But the actual stuff that comes out of the bottle...

I'm not necessarily a big fan of. And that was like, people were like, we'll put that up against another one and see which one you like. Blind taste test. And so, yeah. You're like, it's just ranch. Yeah, it's a weird life I live. Baiting ranch with...

keyboard warriors on the internet but yeah so you're mostly facebook and i would say facebook is notorious for keyboard warriors right so we definitely came up on facebook we kind of hit the timing right where facebook wanted to compete with youtube on their long form content and

So they were kind of pushing long form stuff and we kind of hit it at the right time where they were doing that. And then they also started monetization like YouTube does. And so we, we built an audience there. We kind of tailored our content to be shareable and comp, you know, tagging friends and stuff like that. And so that's kind of our audience grew the fastest. And then on top of that, we've just been trying to slowly grow all the other ones. And Tik TOK has been one that,

It was fun to try and figure out, and it was kind of like the race to a million followers on there. It's so interesting because, I mean, when you – so we'll repurpose, like, a YouTube video for Facebook, and in order to make it, like, pop, which we still haven't mastered by any means, it has to be completely recut and, you know, tailored for the Facebook viewer, whereas, like, a Facebook video –

You know, I mean, I guess it could work on YouTube, but for us, it wouldn't necessarily be ideal. I imagine it's probably got to be cut a little tighter, right? Yeah, exactly. It's got to move a little bit faster just because... You have to get the point off right away. Yeah, whereas, like, I feel like on YouTube, you click on a video and you're like, you're committed, I'll give this at least a couple minutes. Right. Then I'll watch it, whereas on Facebook, you have, like, 10 seconds where I'm just going to keep going. You're just scrolling, maybe, yeah. Yeah.

Do you mind going back and kind of just telling us what all sparked this? Like, how'd you get into this? Were you making videos for a long time or did this... Yeah, so once I started doing this, I kind of like thought back to like, you know, was there any like... Was I doing videos before? And growing up, it wasn't like a passion of mine or anything, but...

I do remember me and my younger brother would take the family video camera and we made our own parody sports center. So it was like, you know, and I was like the buttoned up guy who was like trying to keep it serious. And he was like, he was wearing like a Kobe Bryant Jersey underneath a blazer. It's like, you know, probably was not funny to anyone but us, but like, that's kind of, I would say like where it all started is just messing around with the family video camera. Um,

After college, so, well, one, I went to college. So my dad owns a concrete construction business. And I don't know if you guys have ever worked concrete before, but you don't want to work concrete. Tough work. Yes. My dad always joked. He said that I made you work concrete growing up so that you would go get a college degree.

and wouldn't have to work concrete the rest of your life. Not that that's, it's just really tough work and it wears you down and whatever. But the first thing I did after I got a college degree was I went back and I worked concrete for a year and I was like, my dad's right. I don't want to be doing this forever. So me and another guy in Fargo started a like social media business and

You know, we basically, it was just me and another guy trying to like somehow convincing businesses to let us run their social media. Cause you went to college for marketing or what? I went to college. I got an exercise science degree if you can believe that. Yeah. I mean, I, so I played college football. So like, that's what you do. Yeah. You either become a gym teacher or a personal trainer if you're a college football athlete, you know? Okay. Or, or you, you do well enough and you try and use your name to be an insurance agent or a realtor, you know?

Like you look at all the local sports stars that end up becoming an insurance agent, a realtor, or a car salesman. There is some truth in that. You use your name. People love them. People love them. Yeah, 100%. But yeah, those are kind of the paths that you choose. But I always liked marketing and stuff like that. And so we luckily convinced a few people to...

I don't know, let us run their social medias. And we were really bad to start. I can't believe that they let us do that. That was probably the course of two or three years where at one point me between me and another guy, we had to edit like 30 videos. They weren't like long videos, but like minute to two minute videos in a month. Holy crap. And like, so I think

That all those reps that we got kind of like laid the foundation for what you bet you ended up becoming of figuring out what does well on social media, how to edit a video. So work like that. And then what was it like four months before I started, you bet you, I was like, I got this idea for a page. The thesis was,

Everything that's happening on TV is going to happen on the internet and like someone's going to do it. Right. Like the action sports television shows. You guys are now that like that's that's what you guys are the new age, the internet version of that. And I was like, well, someone's going to it's just going to get niched down a little bit more. I'm like someone's going to be like the Midwest page. Right. The entertainment for people in the Midwest is.

So like, let's just try it out. Um, it kind of started more of like a lake page of like lake content, boating, stuff like that. And then it just kind of morphed into more of the Midwest on a broader scale. And luckily we had a video blow up on Facebook that kind of laid the foundation. It was comparing a bush light to a spotted cow. I don't know if you've ever been to Wisconsin and had a, they love their spotted cow. Yeah. And I didn't sacred to him. And I absolutely, uh,

pissed them all off by saying that the bush light was better than the spotted cow. And so I'd have to agree, honestly. Yeah. Well, and I've been repairing that relationship with Wisconsin ever since, but, uh, it turns out if you can trigger a few people, that's a good way to get a video to go viral. I was going to ask, cause you make all these stereotype videos. So like,

one of these stereotypes has to get pissed off. Like, that's not how we are. You know, does that happen? We're pretty strategic of like making sure that what we're saying is like, has credibility. Yeah. Yeah. So yeah, like making fun of people who have trigger grills, not like making fun of, you know, you know, like a certain group of shitty Coleman or like something like that, or like attacking Yeti because I have seen the Yeti beef.

The Yeti beef. The Yeti beef is funny. The Yeti beef is real. So you don't fuck with Yeti, just to be clear. Well, what's actually very funny is, well, no, I don't. What's very funny is I actually own a lot of Yeti products now because we buy them for the videos. But I'm like, it sucks because I'm like, I can't be seen in public with a Yeti.

You know, so it's like, I just have these like Yeti products just sitting there doing nothing. I should probably like give them away to like family or whatever, but you've got the $300 lawn chair sitting in the garage. I actually, I actually do still have that. And it's like, I have become what I've hated. It was like a weird moment where you're sitting there and you're like, you look around, you got the cooler, the $80 lunchbox, the $50 bottle opener, all this stuff sitting there. You're like,

wait am i a yeti snob on accident but uh yeah and then that well and that stemmed to make the the you betty the right where i just took two inch insulation foam um and duct taped it together and actually did like an ice test and it actually like three days later had ice still in really because that's what a yeti is yeah it's just insulation foam wrapped in plastic right so it was like

That was kind of a fun little project. Today's episode is brought to you by Angie. Angie has made it easier than ever to connect with skilled professionals to get all your jobs and projects done well. Let me tell you, there's the version of it where you try to do something at home and then there's a version of it where you have someone help you, you watch them do it the right way and you go, thank God I didn't try to do that myself.

I have fully done things around the home that I think look good and then a bang in the night and I wake up to a shelf collapsing, a painting falling off the wall. Like it, I've seen it all go south. I own a home and I can tell you, I know how much work it can take. Whether it's everyday maintenance and repairs or making dream projects a reality, it can be hard just to know where to start. But now all you need to do is Angie that and find a skilled local pro who will deliver the quality and expertise you need.

Whatever your home project, big or small, indoor or outdoor, you can Angie that and connect with skilled professionals to get the project done well. Right now, one of my wish lists is I want a bike for my condo in Milwaukee and I would love to rig it up on a pulley in the ceiling because I have one of those like lofted ceilings.

but I'm so scared to try that on my own. Angie has 20 years of home experience and they've combined it with new tools to simplify the whole process. Bring them your project online or with the Angie app. Answer a few questions and Angie can handle the rest from start to finish or help you compare quotes from multiple pros and connect instantly, which means you can take care of any home project in just a few taps.

Because when it comes to getting the most out of your home, you can do this when you Angie that. Download the free Angie mobile app today or visit Angie.com. That's A-N-G-I dot com. Hi, I'm Angie Hicks, co-founder of Angie. And one thing I've learned is that you buy a house, but you make it a home. Because with every fix, update, and renovation, it becomes a little more your own. So you need all your jobs done well. For nearly 30 years, Angie has helped millions of homeowners hire skilled pros for the projects that matter. From

from plumbing to electrical, roof repair to deck upgrades. So leave it to the pros who will get your jobs done well. Hire high-quality certified pros at Angie.com. Is the U Betty coming this spring? I've actually thought, I mean,

Me and Ryan actually have done this before where we were like, we could, you know, like wine and the canvas and wine things that gals go to, like where they drink wine and then they like all paint a picture together. Yeah. We were like, we should have a you Betty making class where you drink bush light and you make a you Betty and all you need was be insulation, foam, duct tape,

And that's about it. But we never ended up doing it. The logistics weren't as good as what we wanted. Do you guys do coolers? Do you sell coolers? No, we've talked about it.

But it's kind of a business nightmare of like you got to make it good. Well, not even that. It's where do you store 1,000 coolers? It's true. It's true. It's like three cubic feet of cooler times 1,000. That's, you know, it's just a lot of space and all that to do. But, yeah, we've definitely thought about it. But then it's also, too, it's like making it so that it's a –

Priced appropriately You can't be the Can't be shitty But it also can't be expensive Yeah it's a whole thing Right cause If you come out here And you make all these Videos Shit not Yeti And then you drop a product That isn't even comparable Well yeah It's like You wanna Put out a cooler That's similar to an igloo That costs 40 bucks But it's like The reason why it costs 40 bucks Is cause they produce them On a huge Right Level so you like Would be making Razor thin Right Margin It's a whole thing But

And there'd be you Betty haters. Yeah. It'd be a nightmare. Then I'm fighting with keyboard warriors. Yeah. We find it's best just not to even respond.

Do you ever like go back and forth ever? Like if someone's totally in the wrong, do you just shut them up real quick or no? Yeah. I will be snarky at times. It depends on the mood. You're right. Um, I think as I've gotten more busy, uh, well, yeah, I just have done less of that. There has been times where I've wrote out a full comment and then just like sat there for a second and I just deleted it. I'm not doing this. Yeah. But, uh, yeah, it's, uh, because we try and do actual rational arguments on things that

that we tend to have less haters than people who are just trying to do outlandish things for clicks. We put a lot of thought into what we're actually posting. Does it make sense or not? So that kind of helps with not having as many negative comments. Well, and your viewers are like the nicest people in the country. The Midwest? I had to imagine most... So is your audience mostly Midwest? Yeah, so all the Midwest states are up there, and then it's like Texas, Texas,

Florida, like rural Florida. Right. And then the Northeast are kind of the areas of the country. Like upstate New York is very similar to the Midwest Pennsylvania. I mean, it makes sense. It kind of just goes along that chain, but yeah.

Yeah, it's we kind of got the Midwest covered. It's kind of an it was an underserved market of like no one was putting out content like it was always everyone's just shitting on the Midwest for, you know, the middle of nowhere. Basically, do you guys have Internet there? Do you still ride horses everywhere? Yeah, those comments. You're like, OK, well, we're, you know.

Quality of life here is infinitely better than you and your New York apartment that costs eight grand for 300 square feet. So what do you do? Who's the smarter one here? Right. Yeah. I think people find us interesting too, because we're from the Midwest and they can watch us do all these videos and things. And they're like,

First off, I didn't even know that people lived in Minnesota. Second off, how do you do all this stuff? Isn't there like skyscrapers everywhere? Yeah. So I mean, yeah, it just works for our content. You got to create your content around where you live. Well, what's funny is when I watch your guys's videos, I must be like now crossing the threshold to being like my dad, right?

because I watch your guys' videos, and the first thing that pops into my head is it's so dumb, but it's like, God, the local law enforcement really got to hate these guys. So I think that's, like, funny that it's like, yeah, I don't know. You guys are driving your go-karts on the main road, and I'm like, local law enforcement don't like these guys very much. I can't imagine they love it, but...

It brings buzz to the area. We never really cause much trouble because it'll be like a Tuesday, and out here, no one's out on the road on a Tuesday. You guys are in a spot that's kind of the weekend warriors type of... Yeah, and we do a good job of... We don't want to bother people. Right, yeah, yeah. We're very meticulous. We would never...

you know, cause trouble in front of someone out front of their house or whatever. Yeah. I suppose that law enforcement might not. Whether they, you guys probably have a good relationship with them and have talked to them about. Yes. But it's like, that's why I went like total dad mode of life. Well, you know, I should you be driving that go-kart. I'm like, Oh God, I'm turning into my dad. Like this is, I'm, I'm now lame. I am lame that that's a thought that pops into my head.

So you're coming up with these videos. I feel like every single one of your videos is extremely relatable to anyone who has grown up in the Midwest or even those places that you had just previously mentioned. What's your creative process of like coming up with this? Is it just you? Is it like, is Ryan's in there with you? Like, how do you come up with the ideas and make it all happen? Well, it's, what's actually funny is like, you know, you go to a family reunion and

Probably your best spot to get content. You're like building a video in your head as you're at the family reunion. You know, like I think that that's kind of,

how a lot of stuff comes about is you're out with your friends at the bar, got your ear to the ground. What kind of sucks. And you guys probably know this about content is like, you really never turn it off because you'll say something. I'm like, that's a great video idea. Hold on. Let me write it down. My notes list is. Yeah, exactly. Yeah. And I think that that just having your ear to the ground, paying attention to how people interact. I think I, my personality just kind of naturally point stuff that like that out. So I think that that helps, but,

And then obviously we have a team behind us that will bring ideas to the table and we will brainstorm and do all of that. How to make it better. Our best ideas come from just like...

Well, now what's kind of nice is our podcast feeds a lot of our longer form video ideas because it'll just be us talking about bullshit, you know, like what everyone does. And then we put out a clip on that and that does really well. So I'm like, hey, we had our how to drink patio beers video. Yeah, watch that. Yeah. That stemmed from just a bit on the podcast talking about drinking patio beers. And so that's like also been a good way to.

Almost like test marketed, which is kind of weird. You can kind of get an idea of how everyone reacts to it. Yeah, it's almost like a focus group without doing a focus group type of thing, which has been fun. How many podcasts and videos are you doing, let's say, just a month? Because you're putting out a lot of content. Yeah, so at our company we have 18 employees now. Probably five or six are just on the merchandise side of it.

and fulfilling orders and retail stuff. And then the rest is content creators. We have three full-time content creators. Then we have some part-time guys that are doing other stuff in the company that also, you know, our Breakfast Ball podcast, they are, you know, running other stuff, but then they do the podcast together. And so I would say the podcast we have,

you know, you bet your radio, which is the main one that we're on. That's kind of the one we put our weight behind. Um, I also do a raging workaholics podcast where it's just me talking about business stuff. Um, and then we have a hot dish podcast, which is the gals in our office kind of have their own podcast, um, breakfast ball podcast. So probably like four or five. Um,

But again, we have editors that do that and create clips. Oh, and then we're also launching a new podcast with Charlie Behrens called The Bellied Up Podcast that is actually a call-in show. Oh, really? So we put out like, hey, call into this number. And like we did the Midwest Advice and a podcast.

A gal called in from Germany and was, and was like, Hey, I'm born and raised in Germany.

what can I do to be more Midwestern? Is that a joke? And then Charlie Barron's told her that all she's got to do to be Midwestern is hit a deer with her car. I was like, Oh my God, you're telling people to get in traffic accidents. That's not good. But, uh, that's so true though. Yeah. That's like the, that's like the christening. Like now you are Midwestern by hitting a deer with her car. So true. Um,

But yeah, so we got that and then they all, everyone kind of creates their own content on top of that. And when you bring these employees on, do you kind of have them, you know, almost make their own schedules or, or decide like what they're doing throughout the day or as like the boss, how do you keep them busy? We actually don't really have set hours. It's like more so you have set things you need to get done. You know, you got to put out a podcast every week. You got to put out X amount of videos every week.

And then you just make that happen and how you do it and what time you do it and all that is kind of up to each individual creator. Figuring out how to not micromanage everyone is like now the stage that I'm at of letting go and letting people be creative and do all that. It's been tough.

But sometimes you just get to a point where when you're trying to like control everything, you get so exhausted from doing that. You're like finally just like, you know what? Screw it. I don't even care anymore. If it does it, it does it. Yeah. And then it ends up going better. So it's, yeah, it's definitely a learning curve on that side of it.

So there isn't like a schedule then? Like they're not like, hey, on Tuesdays we film You Bet Your Radio. Well, maybe you do have that. Yeah, so we have like a schedule like that, but everyone kind of sets their own schedule of when they're posting this video and not. They kind of do it week by week. We want to get to planning. I mean, you guys maybe feel this. Maybe you guys do plan further ahead.

but we've like never been able to plan more than like two weeks ahead just because, I don't know. Part of that is the company's taken on my personality and I'm like a push everything off till last minute type of guy. Sometimes your best work comes out in the last minute. Thank you. See Ryan? Cause,

Ryan's the exact opposite. He wants to plan way ahead. And I'm like, you know what? But I'm going to be so much smarter in two days. What if I think of a better idea in the next two days? Then, you know, then we're screwed. Yeah, there is something to be said about putting it down to the last minute. And then that's when you really do put in your best work. Like when we're editing videos...

We'll have a video filmed like a week in advance. And me and CJ don't even start editing it until the morning that we have to drop it at 7 that night. But it's a grind. I mean, we show up 6 a.m. and we go until 7. Maybe you get like lunch. But when we just tell ourselves like we don't have a choice, we have to make it done, then it's like, eh.

we're probably a little more, you know, this is going to be cut right here. And I'm not even going to think twice about it. It's probably the right decision. And you have this like ideal thing in your head, right? Of that someday I'm going to have my shit together. Right. And it won't be like this. Yeah. And then another day, another week, another month, another year comes as the same shit over and over again. You need the pressure though. So like we try, we,

We tried editing yesterday to get a little bit ahead because we knew we were going to run the podcast and we're planning on dropping a video tonight. So we got the most part of it done, but I was planning like, oh, I'm just going to have it all done. I just couldn't. I just couldn't. I was like, I got so much time. Once we get done with the podcast, I'll probably have like seven hours left. This is just a little two-hour bit. Is that a Midwestern thing? I don't know. Ryan, how do you feel?

He's like, I hate it. I think it's a personality thing. Personality thing. I think it's like if you're a creative person, like a lot of content creators are, they naturally are more procrastinators and all of that. And I think that's probably part of it. Yeah, I feel like if you have too much time, then you almost overthink it. Yeah. You have to have like... There's a certain amount. It can't be like too little though because then you're just going to... Well, we actually have run into that with our videos where we...

We'll like have sunk way too much time into something. And we're like, the internet's going to hate this. It's not even funny. Yeah, we just put way too much thought and effort into it. And then it actually made it worse because we overthought things. Sometimes you just got to run it, man. Yeah, that's the beauty of the internet is it is very run and gun at times. For the most part, you could have the best video last week.

It doesn't really matter next week or this week because there's something new going on or whatever. I even think about what if just less people were on the internet when you posted it that day because it was nice out. Right. No, there's a lot of things. There's so many factors that you just have to almost –

Try and make good content and not get too bent out of shape if something you think is going to do well doesn't. So do you break down analytics? Like, do you kind of analyze and try to figure out? Yeah, we look at things like watch time and... Thumbnail click-through rate. Yeah, we're starting to get more into YouTube. It's one of those things, too, though, like...

We kind of have a style that if we were to do the classic YouTube style, it doesn't fit ours. So we're trying to find a thing that YouTube algorithm likes, but also still fits our brand and we're not just becoming the over-the-top YouTuber because that's not our style. It works on YouTube, but we're in the middle of figuring that out. I feel like your audience too has got to be... Most of your...

and the way the video is tailored, the people it's tailored to.

You got to be, I mean, I'd say at least 20. You got to be able to kind of have a little bit of life behind you where you can understand like, oh, I do that. Yeah, I think where we relate to a younger audience is like, oh, yeah, my dad is doing this stuff. True, very true. And I think that that's been kind of there. But you're right, like either I will have to figure out a way to appeal to a younger audience or we'll have to hire someone that does or whatever. You'd be surprised though, YouTube is, there's quite a bit of,

You know what I mean? It's the same thing with TikTok. Everyone's like, oh, just 14-year-old kids are dancing on TikTok. And it's like the amount of moms and whatever that are 40 years old that scroll TikTok all night. Three hours a day. Yeah. I think that the internet's maturing that way where it's like less like I don't go on that platform because I'm this old. It's kind of everyone's on everything now. It's really funny because, yeah, we'll be –

Like I'll go to the gas station and it'll be like a really little kid. Like, I mean, like, I'm like, I don't know if they should really be watching this type of like, like seven. Now you're sounding like your dad. Say hi or whatever. Take a picture. But then I go to the bar that night and it'll be like a 55, six year old man. He's like,

man, I used to be just like you when I was your age. And, you know, so it's such a... Yeah, it's such a broad spectrum. Which is good. I'd like it. I feel like that's the best way to have it. The thing with kids now is like...

They're so glued to the iPad, which is kind of funny. We've talked about it. iPad kids. But how funny is it that we're like, God, that iPad's going to rot their brain, and our parents were like, that N64 is going to rot your brain. And then their parents said that the TV was going to, you know, and then their parents said the radio was going to rot their brain. People used to literally sit in a living room next to the radio and just listen like this. Can you imagine? I know, I know.

But I suppose now people do it. They just have headphones in there. Let's do a podcast. But it's just funny because it just goes in cycles. It's the same thing over and over. We're all just on a loop, which is kind of sad. You ever think about how back when you were a kid,

they were like, don't sit too close to the TV. Don't sit too close. Now they got the fucking goggles. What's funny is like, and of course my personality, like, oh, don't put my face too close. I'm like this close. You can see each individual pixel. It's like...

And I'm really doing bad now, right? It's just, it's dumb. What's your opinion on the metaverse? Metaverse. I think we're a ways out. I think it's going to happen. Yeah. I mean, why would kids go and try and line up going to the mall and hanging out together when they could just go to the virtual mall sitting on their couch and talk to their friends and see them and high five them in the virtual world. So I think that that's eventually where we're going. I mean,

COVID was a great example of the metaverse in a sense of we all figured out how to communicate without being in the same room. Zoom took off. Everyone is now okay. I mean, you know, we're building a building right now. I have not done one of those meetings in a while.

In person, it's all been over, you know, Microsoft Teams or Zoom or whatever. And that's what the metaverse is, is just communication without having to be in the same room. And so I think that that's probably where it's going. It is why I am like have a little FOMO of like, like imagine if you were when they settled the United States.

And you just like could buy land for like a hundred bucks. Yeah. You know, you could buy 10 to a hundred thousand acres for like 50 grand. Like, I feel like that's kind of what's happening on the metaverse. And I'm like, and I know that, but I still can't justify spending money in the metaverse. It's so interesting.

So it's like, what am I missing out on the gold rush that is? You know, like I heard Snoop Dogg bought like a lot in the universe. And you're like, God, I'd be sick to be next to Snoop Dogg. It would be. And somebody paid like a million dollars to be his neighbor. Yeah. No, I think one of the Nelk boys and Snoop Dogg, I might be wrong, but I think they are...

neighbors neighbors yeah your grandkids are sitting there in like 200 years 100 years whatever and they're like oh my grandpa he invested a lot in the metaverse so we've got lots of land or they're listening to this podcast right now and they're like you motherfucker why don't you buy more yeah i mean that's yeah yeah shit now this is gonna be now i can't do the you know well i guess i just didn't know yeah

Nah, I'm going to go buy some after this. I think part of the reason with the metaverse right now is people don't really know where to go. I don't even know where to go to get on the metaverse. How do you even buy in the metaverse? I don't know. I don't know. I think that's the hurdle that they have right now. It's very...

you gotta know a guy almost it feels like you know like like buying it like bootlegging yeah I don't know no I think there's a website I think there is I and I don't know enough to like don't quote me on this but I'm pretty sure it's you just gotta know the website it's pretty simple you can like look and see what this person bought for it's just like anything is this like one of those websites though if there's anything for sale yeah but is it turns out it's not even really just yeah yeah like I own 50 acres up on the moon yeah

Oh, yeah. It's so hard now. It used to be so easy. You used to have to cross the entire country and put up a couple of stake posts. Yeah. I mean, that's what's going on in the metaverse. And we're sitting here with our, you know, sitting on our hands, not taking advantage of the gold rush, but...

Fuck, we got to get some after this. Yeah, this is bad. We're looking into that after this podcast. Yeah. Seaboys, and you bet you own all of the Midwest in the metaverse. I bet you no one's buying the Midwest. Yeah, no one wants all the farmland in the metaverse. We're like, this is going to be worth something in 400 years. What's going to be kind of messed up is like,

People will just have jobs in the metaverse. You will just be begging groceries in the metaverse. You think? But it's cooler because it's virtual. How does that? It's insane. Do you think they're going to actually have to be moving, though? How does that work? If it is in the metaverse and they're working, are they going to be using their mind or holding the...

whatever those things are. I think it literally would, you would just walk into the room and you'd see a guy standing there like looking like he's doing the, you know, grabbing the groceries, dance, you know. Dude, everyone's going to be so unhealthy. Just fat and sitting there just...

Imagine. It's like WALL-E. But why would you work hard to make money and do the American dream when you could just get home from your bagging groceries job, put on the goggles, and in the metaverse you have a Lamborghini and all that. You're the man. Yeah. Why would you? Imagine, though, you get the metaverse, you're all excited, and you get stuck bagging fucking groceries. Yeah.

Yeah, you're like a CEO of a company. God damn it, I did it again.

History repeating itself again. You get done, like, freaking stocking shelves at Hornbacher's, and then you have to go to the Metaverse and beg groceries. Yeah. You got screwed out of one of the business deals in the Metaverse, and you got to go back to work and groceries. Damn it. That would suck. Holy fuck. All right, we kind of went down a rabbit hole there. Bush Light is one of your sponsors, correct? Yes. So at first, probably the first...

Two and a half years, we were just kind of, I just love Bush Light, and that's kind of where it came from, was just promoting it that way. And we do have an official partnership with them now, which is really fun to do. Dude, that's so sick. But, yeah. Why didn't you bring a case here? Well, I didn't drive my car, and Ryan's car is the cleanest truck you've ever seen, so he doesn't have any stragglers in there either, so...

I didn't bring a case, but I'm just kidding. So how does that work? Did you reach out to them or did they hit you up? Because I'm sure you're plugging them left and right, and for the longest time they were probably just taking the free publicity or what. Yeah, so it was like...

It kind of became, well, I also like wanted people to know that I was doing this because I like drinking Bush Light, not because they're paying me. Right. So I was actually, I had a conversation with them and I'm like, I think we should officially work together at some point, but let's just not do it yet. So I actually like told them that I didn't want to do that right away because I wanted people to not be like, oh, this guy's just doing it for the cash. You know, like I think that that's one thing that's really tough about social media is like,

In order to pay the bills, you got to do brand deals and add revenue and all that other stuff. But at the same time, you want to keep some authenticity. And so that was kind of like, I'll do brand deals with other companies and other sectors, but let's try and keep the beer category as authentic for as long as possible. And,

Eventually it made sense, you know, money-wise and all that stuff. And it opens up the doors. You get to go to more events and stuff like that. Makes you more official. We've done our work to make them feel comfortable that they can put their money behind us because I've shown that I'm not going to do something stupid. I think that that's like those...

big corporations. It's tough. They, if they co-sign you and you do something stupid, then they're like, well, that's bad reflection on us. Bad PR. Yeah. We know. No, I mean, we work with Polaris. Yep. So they're like our corporate sponsor. Yeah. And, um,

but kind of the same thing where they're like, all right, guys, if we're going to back you, don't make us look bad. And that's one thing if you're a content creator and you're listening to this, there's a time to be edgy and there's a time to be smart. Long-term plays. Don't do things for the quick views of that you're going to be edgy and say something dumb or do something dumb. Be strategic about it. If you're going to take a risk on jumping a jet ski over...

like make sure it's calculated and that you're not going to like piss off any of your stuff. Right. Exactly. Don't do that. And don't do that. Oh God, it's dusty in here. You guys need to,

I know we need to get Ken on this on the Swiffer. Yeah. So what does that look like? Having a sponsor, a beer sponsorship? Do they just be like, all right, well, you'll get a pallet of Bush light and you got to put it in the fridge or whenever you go to the store, you just get a show a card and like, hey, this one's on Bush. Yeah. How does that work? Not so much that, but we do get regular shipments of Bush light to the office.

It's like, you know, every month or every other month. That could be deadly if that's happening around here. And it's like funny when we have a guest, uh,

uh, one of the gals that works for me, she's, she's my assistant. And I'm like, one of the roles that she has to do is the, make sure that the beer fridges look pristine. Right. That's important. It's just kind of funny. I'm like labels out. Make sure when we get new beer, you rotate, you take the stuff from the back of the fridge, put it in the front, put the new beer in the back, you know, like let's make sure that there's no gaps in it. It's like really funny that I'm like very particular about the beer fridge. Um,

where in reality it probably isn't that big of a deal, but it's like, you know, take pride in my bush light fridge. The details matter. They do. So our buddy, Evan, who we actually just hired, loves Twisted Teeth. I'm not sure if you can – I'm not sure how much you can talk about it because –

I don't know. They're not owned by Bush, right? I don't know who. But anyway, the dude loves Twisted Tees. So we reached out to Twisted Tees and tried to get them to work with us because we surprised them with a little dirt bike. And we got a Twisted Tee wrap on it and everything. And we got them a onesie. And we were like, hey, yo, can you guys just work with us on this? And we'll be like, hey, sponsored by Twisted Tee, they helped us surprise Evan with this new bike, right? Right. Nothing. Yeah. They didn't even offer free shipping for the onesie that we bought. For the onesie. For the onesie.

Free shipping. Yeah, that's all I know. So do you have any recommendations as to how we can get our foot more in the door? You can do two routes. One, you can almost just do it so they eventually have to. That was kind of our deal is we just did such a good job promoting their brand and making it part of culture that...

Like they're kind of like, well, like it looks bad on their part. Like people are commenting like you should do you like you should do this and that. So that's like one way like you just double down, triple down, quadruple down on Twisted T. Okay.

Or you just get a good agent that knows the right person. Because probably the problem is you just haven't got to the right person to talk to. You know, it's, and that's like, oftentimes those brands, social media teams and stuff is like some intern. Right. Who's like the nephew of the owner of the company or some shit, you know? So it's like not necessarily like,

their fault either. They don't really know what they're doing, but I almost wondered like, they're just, they're watching from afar. Like why would we sponsor them? We don't have to do anything and they're still promoting us. So, yeah, you know, there's like a line almost. It's one of those things where you gotta be strategic. And that's like, actually, I think a good agent is, comes into play there of like, they can negotiate like, Hey,

Well, they're going to start drinking this seltzer instead of twisted tea and stop promoting. We're going to promote your competitor and they can use that as leverage and stuff like that. So when you're out at a bar, you're kind of known as you love bush lights or whatever. I can't imagine how many people are coming up to you trying to get you to drink a bush with them. Yeah, well, and that's like, I mean, that's...

I now know that when I go to the bar, that's what it's like. And so I'm prepared for that. But it's also, like, fun. Like, you go to a bar to, like, hang out and meet new people and do that. So that's, like, I enjoy that part of it. What's actually funny is there's a bunch of dudes in the Midwest that just, I mean, you guys have a guy working here that looks like me. Yeah. Your stunt double, Ken. He doesn't do much stunts, but he well for you. Whatever you want. Well, like...

Luckily, I don't do much that needs stunting. Usually, I'll throw my back out lifting a cooler, so maybe that's what we need you for. Ken's a cooler jockey. If you hired Ken to organize your beer and lift your coolers, he would be the happiest guy. Sorry, we're going to poach him over to You Betcha, guys. Imagine how funny that would be if we just never said anything and Ken just flips on us.

But what's funny is those guys that look like me, they'll message me and be like, hey, man, thanks for the free beer last night. Someone thought it was you and they bought me a beer. We're all doing that. But they couldn't not give them the beer once they found out it wasn't. So they're like, yeah, they just gave me a beer. If you're thick with two C's like me, you got a dark beard, maybe try and take advantage, get a free beer out of the deal.

Maybe play it up. Do a lot of people come up and try and get you drunk, though? When you first start doing events, you know, you get jazzed up and you start shotgunning beers with fans and you start doing shots with fans. And next thing you know, you're time traveling at the bar when you're supposed to be working. So I kind of instituted like I don't really do I don't shotgun or do shots at like events and stuff.

Unless it's like the end of the events. Cause otherwise I'm just like, you get too drunk and then you make it fool yourself. And like, as weird as it sounds, like it is still like my job and I don't want to like tarnish what we're building because I got drunk and did something stupid. Someone took a Snapchat and put it on Tik TOK. And like, there's like a fine line of like, I obviously want to drink with people who are fans. You betcha. But also at the same time, I got to like, make sure I'm not being a total idiot. Do people ever walk up to you and go, Oh yeah.

Do they do the, like, maybe not, like, in the best tone? It almost feels like they're clowning on you. Yeah, a little bit. But now it's more of, like, you betcha! They, like, yell it across the room. Or they'll just come up. Like, I just will have, you know, 35-year-old dudes just walk by me and just look at me, like, creepily and just be like, boo.

And they just, like, keep walking. They don't even stop to, like, say anything else. So that's always interesting. Yeah, push. Yeah. I haven't had too many negative fan interactions. That's good. Every once in a while, I do get someone that brings me a spotted cow. Really? What do you do? Throw it on the ground? Yeah. Smash it on his head. Give it to someone else. It's like you don't want to crush their, you know, like...

They're gay. Oh, thanks for the gifts, but also, F you, I don't want it. That's right. So I feel when someone brings me a Diet Mountain Dew. They think it's the fun because I'm a Mountain Dew guy, and they'll bring me a Diet Mountain Dew, and they think it's the funniest joke ever. I'm like, thank you, but I don't really want this. Can we unbox the Mountain Dew thing a little bit here?

He loves it. So what's, when did you start drinking Mountain Dew? Like as a kid and you just never stopped as a toddler. Yeah, no, no, it's good. It's a good, it objectively is a great pop, but I'm just saying like, I,

I usually, usually it's like you go through a certain phase in your life where like Mountain Dew is really prevalent and then you don't have that. You just said, I've stuck with the phase. You've been ride or die since the beginning. It's normally like eighth, ninth grade. You stop drinking Mountain Dew. Unless they don't serve Pepsi, then I have Coke. No mellow yellow. You like how that was like my way of saying like, when are you going to grow up? Yeah. I like said it very politically. I don't think, I don't think you can, Ryan. Ryan drinks a Mountain Dew instead of a water. No, Mountain Dew is like,

If I haven't had a Mountain Dew in like a year and it's ice cold, whatever. A good sober pop. So great. But the question is, they also have some good other flavors as well. Like the Mountain Dew original is obviously great, but what's your favorite side flavor of it?

There's Mountain Dew Code Red. There's the Live Wire. There was one that was just a black pop. Yeah, do you remember the grape? Yeah, Blackout. It was Pitch Baja Blast. Baja Blast. Honestly, I'm a bit of an original guy. But if you had to pick, what's your secondary one? Probably...

Baja Blast. Gotta go Baja Blast, I think. I think I'm a code red guy, mostly because that was like their first side flavor they did. And it was always like, yeah, dad, let's go to the gas station and let's get a code red. Yeah, felt like a badass drinking it. You just hyped up on sugar for like an hour and then you just crash as a child. That's my life. Man, we're really unpacking Ryan here. Yeah.

What other stuff have you got? What else are you into? What other stuff have you got from your childhood that we can unpack? Oh, man. I don't know. Hey, okay. All right. What's your opinion on seltzers?

I think that it was very smart to try and have a competitor to beers. Like, you know, it's, it's really not that much healthier than you, but they did a really good healthy. They just did a really good job marketing it. Like it was a healthy alcohol option. Do you drink them at all? No, you're going to the fridge. You're getting ready to drink a nice, crisp, cold Bush. This will never happen to you because obviously, but you open it and there's, there's no Bush.

All you got is a happy dad or a white claw, one of the two, and an IPA. Yeah. What are you drinking? That's tough sledding. No, I don't know. Going to the store? You legally bind it, probably can't answer that question. I'm looking for the liquor cabinet after that. I'm just going to find a whiskey, you know. It's one of those things that...

Like, in a pinch, I will drink whatever. Like, I always tell people, like, there's a lot of bars outside of the Midwest. Well, like, this area, every bar's got bush light now, right? Whereas you go a little bit outside, and then, like, a bar doesn't have bush light. I'm not going to be the guy...

Like I always say, like, would you rather me be like the lame guy who's like sitting in the corner not drinking because, you know, they don't have a push light or am I going to try and find something else? And so that's always the model. I do what I can to get the buzz going. But, yeah, it's a tough situation. I don't know if I can commit to a seltzer or IPA. You just go thirsty. Yeah. I'll drink the, like –

Mouthwash instead. The buzz. The old-fashioned way of mouthwash. And your breath will smell good, too. Yeah, and you'll smell good, too. It's like drinking peppermint schnapps, you know? Yeah. Double whammy. All right, I have another personal question. In your opinion, can you make jorts out of skinny jeans?

Yeah. I mean, skinny jeans, the part that sucks about skinny jeans is that it's so tight at the bottom, right? So if you just cut that part off, I think you're good to go. So it's okay to do. Yeah, I would say so. All right. We have our own pair of jorts that we made.

um that have our branding on them and stuff like that and we're working on a second iteration and the second iteration i'm trying to taper a little bit more so they're like you know so fitted right yeah i mean they're not like skin tight or anything yeah they look they're they definitely look nice with the new balance i think i've seen them yeah yeah they're like perfect dad shorts exactly um i'm actually a big uh i like the the seam on the bottom you know it

It's a lot of people like the cut jeans look where it's like the frayed bottoms. I like the nice clean cut. That's I think what makes them like those are dad shorts. Because if they're like frayed, it's like, you know, a little redneck. Maybe you're going to Wii Fest. I don't know. It's a music festival look. Depending on how short you cut them, I guess. With

With the seam, you can wear it a little bit more less casual, more fancy. Well, you can wear it to church. You can wear it to, you probably can wear it to a funeral in some cases, you know. Depends which funeral. Yeah, exactly. If you got the frayed bottoms, I don't know. It's like this guy's here to party. Yeah. This guy here wears his cut off his cowboy hat as he at Wii Fest, you know. Another question. Can you wear your mowing shoes for a subject other than mowing?

Yeah, so you kind of have to have a lineup, right? You kind of have to have your, like, cleaner, nicer pair that maybe doesn't touch the lawn at all. Reserved for the funerals and the birthday parties. And then you have a medium pair that you do some yard work in, but you also wear out and about of the town. And then you have your pair that used to be the nice pair...

That just eventually went down and is now the yard work shoes. That's got the green, the permanent green stains on the outside of it. Are they all the same? It's the same shoe? What is it? New Balance 679. You got to look and see what you're wearing. I'm wearing cowboy boots today, but the New Balance 679 or something is...

So you basically... That's a good model. Don't get the 6-7-8. I don't know what it's 6-something. So when you get a new pair, then it starts at the top of the rotation. Yeah, the thing is you don't ever throw a pair out, though.

So then you basically just have a bunch of mowing pairs then? Yeah, yeah. One, you do one of those things where you don't throw away. You're never going to wear the worst pair, right? No. But you can't throw them away because what if? You might need them. What if there's an apocalypse? What if?

And you need that extra pay. You know, like, that's borderline hoarder stuff. That's so true. Mike's over here like, I never throw anything away. Also, I feel like sometimes I grew up in the Great Depression because I'm, like, scared to throw anything away, especially, like, content-wise. Like, what if I threw away something that would be great in a video later, you know? So you just got hella hard drives? Well, yeah, but, like, it's more so, like...

like clothing items and stuff. Like there's also like, I have the original cutoff that I wore in the first dad video. I can't throw that sentimental. Yeah. So then, then now I'm just like got build up and build up. My fiance is like, dude, we have to start throwing stuff away. Otherwise this is going to be a mess. You know, we don't know. We ran out of room. Well, that's why you're building a bigger warehouse. Trying to just fit more of my junk in there. But so your merchandise is extremely relatable. Yeah.

Yeah. For like the people that watch your content and the Midwesterners that want to buy it for either themselves or they want to buy it for a gift or something. You got funny sayings, right? Yep. Have you always has that always kind of been the model? It started when when we started creating merchandise. I was like, we don't have a big enough audience and people don't care enough for us.

people to want to buy a shirt that says you betcha yet. And so we started just making almost like beer gear, you know, just sayings that were, you know, people were love, people were already buying Bush light merch, but then they can buy one that says the nectar of the gods instead of Bush this time, or, you know, the boys are buzzing or whatever was kind of the approach behind that. So we do have, you know, you betcha stuff and we've kind of gone where the, you betcha stuff is, you know,

like the jorts or a fishing shirt that's like not a graphic tee. It's kind of where we've gone a little bit with you betcha. Like functional, you're saying? Yeah, or like if you thought about like a, like, you know, take Carhartt, right? They're not making that many graphic tees. They're making a sweatshirt. They're making a

A vest They're making whatever Doing some stuff like that That you bet you branded And then have the graphic Tease be sayings that You bet your fans will like But also if you have no idea Who you bet you is You might still buy the shirt too Yep

And that's kind of where we've gone with like our retail merchandise and being in Fleet Farm and stuff like that. That's the way to do it. You're in Shields too, right? Yeah, a little bit of Shields, but mainly it's Hy-Vee and Fleet Farm. Dude, I'm so jealous of you guys. Oh, you betcha. You betcha. It's so cool.

just, you can live on forever. Like it's so good. Yeah. Yeah. Well, that's what we're trying to do. Hopefully it can do well. I'm sure you almost are kind of growing in to the character that you portray. Like, and sometimes you portray the dad and you're getting closer to that. My fiance hates it.

Like I will get up off the couch And do some groaning and she's like Dude you gotta stop doing that You're not doing the videos right now Like you're too young for you To be turning into an old man already Such a blessing though cause most people You know you get

for, for doing some sort and some sort of thing, but you grow out of it. Well, and that's what you're growing into it. I like that. I'm very envious. I'm using that actually. That's a great, create something you can grow into. Uh,

No, I actually at the beginning battled a lot from going from being the bush light guy to trying not to be pigeonholed to just being the beer guy, but maintaining that roots of being the bush light guy, but then also...

becoming the you betcha guy and having other reasons why people follow us instead of me just doing beer reviews or yeti reviews and that's kind of where our skit videos and the dad character started and all that so like obviously you got your midwest content that's relatable but then you're doing doing stuff like uh during the super bowl i saw you had the super bowl i don't i can't remember the title every super bowl party ever or something yeah like that

Right. The whole United States. Doesn't matter if you're in California or whatever, that's applicable. And when we started doing the videos like that, it was like Midwest, this Midwest, that, and then we kind of started realizing like, it's just, we don't even have to put Midwest in the title anymore. It's just Midwest because the way we talk and what we do is Midwest now, you know? And, and I think that's kind of been the maturity of our page of like realizing that if we just say like,

you know, every Lake day ever, we don't have to say Midwest Lake day anymore. Cause it's like, well, everyone just knows that's what it is. So, um, but yeah, that's kind of something we've done too, is like, like our, our thumbnail and title of our video is maybe revolving around some kind of action sports thing. But then once you like get into the video, there's like,

two or three other whole segments or bits in the video that are just, you know, it might just be humor. Like Ken spends too much time on the toilet. So we build him a reclining, you know, you know, like, like just things that you don't necessarily need to still use that by the way.

I took one dump in it. I can't imagine why, yeah. It was pretty gross. I'm not going to lie. We got the chair at Goodwill. Well, so you actually did do it? Oh, yeah. Oh, my God. Dude, it was kind of tough because my leg, like, kind of dangling a little bit. I'm kind of short. It was gross, though. Like, I was worried if we would have kept it any longer. A lot of our friends like to come over for just a party or whatever, hang out on the weekends. Yeah.

Yeah, that would have been bad. Pissing all over the side of it. That would have been disgusting. I didn't want to dissemble it. I didn't take it down, actually. Whoever did it, good job. Yeah.

It's hard to flip up the toilet seat. One thing that I think that like you guys have done well is you obviously have your storylines of what you're going to do, but then I think all the side bits are what your audience comments on it. So I think that that's smart. Like it's like drinking Mountain Dew. Yeah. Keep that going. And then it's like, you know, I'm going through a cold red phase or a live wire phase could be a good switch up to the Mountain Dew. Look, people are going to be like,

People maybe leave it as an Easter egg, so your audience is like, wait, was he drinking a cold red this time? Where's the regular Mountain Dew? Yeah, they would catch it. They would. Ideally, we get to the point in our YouTube career where we can just take a picture of Big Ken

and go new video today and it pulls a million views because people are like well i don't really care what they're doing ridiculous or just some no you know it's just like it doesn't really matter what the title or thumbnail is yeah people are going to just click on it because they know it's going to be funny good content yeah 100 and i think you know to applaud you guys you've you've done a really good job on youtube where it's like if i like to look at

The quality of views on the internet, right? You have like TikTok is like the cheapest views you can possibly get, right? Like you could literally just accidentally get a million views on there, right? Yeah.

Then I think Instagram's harder because it's like not as like the feeds. It's a little bit tougher to get discovered. Yeah. I think Facebook's probably on the cheaper end because there's the share button that goes into everyone's feeds and all that stuff. Whereas Instagram, you don't share. You have to send it to one person at a time. Right. Yeah. All this stuff. And then I think YouTube is probably the hardest because...

YouTube, people go there to just watch videos, not to interact with their friends and all that other stuff. You guys are competing for, if you're thinking about the- Hey, it's good, television. Yeah, if you're thinking about Netflix, it's like everyone has a Netflix show and everyone's competing for the popular, the top 10 and all that other stuff. It's just more competition that way. And I think it's definitely harder to get views. So I applaud you guys for-

figuring that out and crushing it there. Cause it's, it's definitely tough and we're still trying to figure it out. I will. Thank you. Thanks man. We've been doing it for five years though. You know, kind of, and that's all we focused on was just YouTube. I think that that's just figuring that out. Like if, especially if you have people listening that want to do what you guys do, like that's maybe the biggest like lesson they can learn is like,

Everyone was like, oh, well, I don't have a thousand subs in a year. Like I suck. It's like, well, no, it's just because it's hard. Yeah. You just got to keep going, you know? And I think that that's a lot of times you can get lucky and have something pop off or whatever. But a lot of times it's just like,

It may take five years to get to a million subs. Especially after something pops off. You got to, you know, be ready to put the work in and then keep them there and then keep evolving, keep getting better. Well, that's like I would say like after the spotting Cal Bush lay video, your first thought is like,

This is sweet. We got a million views, right? And then like the next day I'm sitting there, I'm thinking, oh shit, if I'm going to do this for a job, I got to figure out how to do this again. Yeah. And I don't even know how I did it the first time. Also, it's like, well, I better get to work and figure this out. And I think that that's like the tough part, right? Is like figuring out how did we do it in the first place? How do we get to the next one and all that? A hundred percent.

Yeah, that's what makes the greats really great is because they're able to recognize, you know, that they had something special and then they put in the work. And then for you, which we're still trying to figure out, is how do you build the team around you? I think that that's where I did get lucky is that my brain does work a little bit more in like a business sense.

And so I was like, it's one thing to get views, but it doesn't matter if we, if you don't, if we don't know how to monetize them. And that's where the merchandise thing came about. And that's where, you know, finding a good agent that, that can do brand deals and all the other stuff so that you can focus on creating the content. You have a team around you that handles all the stuff that helps make the money and stuff like that. And I think,

That is like the next step after like figuring out how to get views is then like, how do you monetize it? And I mean, you guys are doing a good job. Like you guys got this awesome facility and like,

I got, yeah, I, uh, it's cool to see it online and then come and see it in person. Like, I think, uh, you're saying that some guys are like, Oh, it seems a little bit smaller than I thought. I actually thought like, it's, this is like cool. And like, I don't know if the shipping containers and like, I, you guys are like, Oh, the ceiling's kind of low in here. I'm like, that's actually kind of sweet. Like, I like that. It's like, you,

Feels like you guys have been grinding and kind of piecing it together and doing that. It's fun. Yeah, thanks, man. Appreciate that. It's always cool to have another creator over here, and then we can kind of bounce ideas off of each other. Have you found that being from the Midwest or being from Fargo, there's like...

really not any kind of content creators or really people doing what you're doing. Do you think that you're limited on resources at all? I've had a lot of thought of like, you know, can you run a media company out of Fargo? Yeah. One opportunity is I think it's kind of the Midwest in general is there is a lot of talented people out there and we just got to find them and put them on. I think it's,

maybe some growing pains and being the trailblazer of you create that in this area of the country, you know, it does suck. You got to fly everywhere if you're going to go somewhere, but luckily Fargo's airport's big enough to where you can get in anywhere within, you know, eight hours or whatever. And,

I truly believe that we can build something special in Fargo. I think it's a growing city. I think it's going to have more and more stuff happening there. And if we can be kind of a part of that too, helping it grow is, is a, is a cool thing as well. Plus I got, you know, it's like the Midwest values too of like, I got faith, all my family and friends are in this area. So it's like,

you know, to move to a different area of the country for our, my business seems like, okay, well I wouldn't be as happy because you know, you got your family and friends here too. So that's something to think about as well. And you know, that's part of the reason too, we were talking about the standup show at the beginning. That's also not great for your family life to be,

spending 10 weeks on the road doing a comedy tour either. So like, I'm also trying to make sure I make decisions that are good for the longterm, like me and my future family and all that. So I think that Fargo is a good spot. I think it's a great place to, I mean, even here in the lakes area, it's a great place to like raise a family and do all that. So the best I'd say, yeah. High quality of life.

low standard of living which is nice you can make the same amount of money on youtube as a creator who's in california and you could have you know i think three times the size building you could have two times the amount of toys to do stuff with but just because you live in this part of the country and that's a big deal too of like even charlie lives in milwaukee in the

It's just more expensive to live there. So it's like we can do more stuff and all that. So that's like another added advantage. We, just like you, use everything in our area to our advantage. And we have that almost a one-up on people because they don't have the opportunity to try to use that. Like if you guys tried to buy like 40 acres in California...

It would cost you an arm and a leg. You wouldn't be able to do it. Yeah, exactly. You wouldn't be able to afford it, yeah. So it's like also another cool advantage there too. I think the hardest thing for us, and, you know, we're a little bit more out of the way than Fargo, obviously not as convenient, but we just can't find like a really good editor or a couple editors and like, you know, just we'd have to train them. But it's like we need to find the right person first. Go look at local news.

Like news people? The editors who work at local news stations. You kind of robbed one of the local news stations of one of the guys, didn't you? Yeah, I mean, it's not my fault that they're paying them $20,000 a year. Right. It's probably a fuck ton of work sitting there all day. All we did was put out a job listing and they apply. It's like not us stealing anyone, but it's like, well, of course they're going to leave if you're going to make them work until 10 p.m. and pay them $20,000 a year. Right. You know, all we did was offer them a...

livable wage and they're like, of course they're going to come work and they're happy to come work here. But the reason why people who work at local news are so good for internet content is they're so they're used to pumping out a lot of content in a short amount of time and good on like quick turnaround deadlines and all the other stuff. Um,

And you could teach them the comedic timing at times or whatever, and you can kind of teach them that stuff. Build the story. But if they just have such a good work ethic because they're used to being run into the ground because they're getting paid 20 grand a year and working 12 hours a day, you know, so I think that...

That's like, I don't know. I would look there because that's the style. You just put one out right in town? Like a job listing? Yeah, we just indeed. And I'm with you. That was my concern when I started is like, is there going to be enough people that understand how to create content and all that? People are people. The people who live in LA and New York and all that, they're not any different than the people here. Just people don't know that

it's even a possible job, you know, like people don't know that they can be a content editor. Right. You know, like they're just like, Oh, well there's no jobs for that around here. And so I think that, um, I think there's really, I think there is talent, a lot of talent in the Midwest just got to kind of be like polished up and found basically. Have you tried to delegate most of your like busy work off on the people so you can just focus on, you know, what you do best? Yeah, I'm getting there. Um,

Um, it's definitely the, I've had to learn how to like not micromanage and just say, this is the end goal of where we want to get to. Like, you can just go figure that out now. And I think the merchandise is a good example where I told Ryan, I go, if something is wrong with our merchandise side of the business, it's not anyone's fault, but yours. So like giving them ownership there where it's like, that sounds like a little bit like, no, that's true. That's true. But,

doing that with Ryan, I think was like a big step for us. And, and it like, I don't ever have to think about that other than like the designs that we come up with promotional stuff, but the operations of you, you bet your merch is all run by Ryan. And if some, if packages don't get to people on time and we have people complaining in the messages or whatever, for,

First place I go is to Ryan and say, what's going on? Let's try and fix this. It's what went wrong. So I think that that's kind of where we're getting to. Good for you. That's our next thing is just –

getting that and i think once we really get that we're gonna just dial in i mean when we really started taking off everyone always thinks that like you quoted the jet ski jump it really didn't blow us up on youtube it just made local news so everyone locally thinks like oh yeah they they jumped this jet ski and they got all these followers you know right from that but it actually was just like an average video but anyways as soon as we started really planning it was like that was just like funny because it was like i remember people being like debating like

you know, like, you know, should they have done that? Or like, was it an innocent thing? Like, you know, like it was very innocent because the farmer that owned the pond and the other, it was a dirt road. He was there watching. He loved it. His whole family. I know I I'm on your guys' side by the way, but it's just like funny. Cause it's like, I remember people being like, did you see that? Like, what do you think of that? It was great for like locally. It got us a lot of, uh,

Notoriety. Notoriety, but I think there is some misconception to it. Yeah, I believe that, yeah. But you also have moments, right? Like we had a good following before we did our Husbands a Target video, but then like that was a moment that brought us to another level or brought more notoriety to this and that. We're like there's a whole portion of our audience that's

They really like don't even care about our bush light content. All they care about is the stuff that's similar to, I swear that's some of the best stuff. Cause it's just like us. We started taking people from the snowmobile industry. They, they start watching, they click cause of the snowmobile video. And then they're like, ah, I kind of liked how they were joking around with each other. And then they, they come back and they watch a dirt biking video or maybe they come back and,

We're chopping the roof off a limo. I don't know, but just goofing off. I got a funny story about last time I rode a dirt bike. Oh yeah. So I don't ride dirt bikes by the way. I don't, I'm, I'm, uh, I'm much better on just solid ground. Uh, I'm scared of heights. Okay. I,

I don't, once I'm airborne, I panic. This is when Ken's going to come in. I'm not saying he's good at any of these things, but he'll do it. I panic in the air. You think he will? You think he'll do it? Maybe. He loves them. Yeah. You're his favorite content creator. Maybe for him. Yeah. He wouldn't do it for us, but maybe you. Carry on. So the last time I rode a, I had a buddy who had like a little mini track, right? And it was, I don't know what size dirt bike it was. It was definitely wasn't the big Haas. Right. But it wasn't like a pit bike, right? It was somewhere in the middle. Yeah.

And I'm just like, you know, going around, just riding, whatever. And then I turn the corner and there's like a double jump there. I'm like, you know what? I'm sick of living my life. Being a total wuss. Like, I got to try it, right? And I don't pin it down, but I start going pretty fast. First jump goes well. Airborne, land. What they don't teach you when you don't know shit about...

motor sports and all that is how to land not having the throttle going because I panic in the air right so I'm not thinking about the throttle so then you just land it and it just took off on me and like I made it to the next jump and I just went flying your body wasn't positioned right

Bike went flying. I went flying. And, like, you do the thing. I mean, you guys do the... After you fall, you try and get up and act like, oh, that's cool, you know? But your whole, like, dignity is hurt. You're embarrassed. Your right leg is, like...

Oh, yeah. So that was the last time I was on a dirt bike because I ate shit on a double jump and had no idea what I was doing. So now I just like watching it on the internet instead of living it out in life. The go-karts are fun, though. I've got a buddy who's got some go-karts that are fun to rip around on. It was always true. Growing up, I loved watching extreme sports and stuff like that, but I just, you know, I got a pair of, I remember I got a pair of...

inline, like aggressive. Why'd I know you were going to say roller. I almost interrupted you, but like, it's got the, like, so you can grind on the rails. I had a buddy, buddy in the neighborhood who had his own grinding rail and I got those babes suckers on and I'd rollerbladed over there and I went for one time and I ate shit. So I never did it again. So, yeah.

I love the idea of doing that, but I never, I can't. I'm just more of a football player. Give me a ball. I'm better with a ball. I would stick to making jokes if you don't have to risk your life or risk breaking a bone. I would just make people laugh on the internet a different way. I mean, watching Nitro Circus shit's fun, all that other stuff, the stuff you guys do.

What do you guys think of Nitro Circus? Do you know those guys at all? Have you met them? We actually just, the podcast that comes out tomorrow, we were just in Utah with Greg Godfrey. He's the founder of Nitro Circus, and he produced all of it. That's sweet. Yeah. Yeah. He's actually a good buddy of ours. That's awesome. We're buddies with his kids. Yeah. Yeah.

He's a nice dude. Very nice. Sweet. He's got good stories. Those guys are actually talented, though. You know, like they created a show off of doing extreme stunts and skill. Yeah, like Travis Pastrana is actually doing double back flips. Right. Not by accident because he flew off. No, not just whiskey throttling it off of a jump.

You know? Yeah, that was not good. That's the thing, though. We're not, like, super skill-based. It's more the lifestyle. Another misconception. They think we're so crazy or whatever, but realistically, we just ride just as good as everyone else that rides frequently. You know? Yep. But it's relatable. Yeah. And we just make jokes. Camaraderie of it. Like, I can't drink more than a lot of fans that I meet. I'm sure. Like, they always challenge me, and I'm like, or, like, they challenge me to a shotgun. I'm not Steve. We'll do it. Yeah, I'm like...

I objectively cannot shotgun that fast compared to some of these people. Yeah, they like race you? Yeah, well, they think because I talk about beer on the internet that I'm like going to shotgun as fast as the beer bong the fastest or whatever. And it's like, I mean, it's kind of the same thing, right? Of like, you know, I mean, I can drink a lot of beer and do that, but it's like, I don't know. One of my buddies, his name's Andy Janovich. He's a fullback for the...

Cleveland Browns. Yeah. I mean, that guy could sit down and put down a whole 30 rack. He's a big boy. Yeah. He's just like, he, I can't drink more than him. It's gotta be like inconvenient though. What to drink, have to drink that much. Yeah. Yeah. Yeah. He's got that one buddy is a big lightweight and you're like, but he does drink for cheap. Yeah. Two drinks and he's done for the rest of the night. But yeah,

So have you ever thought about getting into pranks, like messing with people because you're so witty and quick? Yeah. We've talked about it. It's more so...

I would feel so bad. Inconveniencing them. Yeah. Yeah. The inconvenience. Plus it's also a little bit like not our style either. I don't think, um, like I would much rather do like, uh, have someone on our podcast and then kind of mess with them, like dry sarcastically that way. It's kind of like our form of a prank rather than going up to a stranger and being like,

You know, your sole objective is just ruin their day. Yeah, I think that's tough. We don't go in to ruin someone's day with a prank. No. Let's be clear, you said that. No, but it's just the idea of it is funny.

Yeah, and I think that I have the whole Midwest nice brand, and then it's your life. I feel like you could do it in a nice way. I'm not saying you should, and I understand exactly what you're saying, but almost just like you have this image where it would be very unsuspecting. Ours would have to be more of like an impractical jokers type of feel. Yeah, you could just be kind of goofy, and there's like, what the heck's going on here type of thing. You're just being almost a little weird. We've talked about how funny would it be to like where we were going to the Penn State-Iowa football game this last year.

And we like, we didn't end up doing it, but we're like, how funny would it be if I just did like man on the street style? And the prank was that I just tried to work nittany.

into the conversation as much as I could. So the Penn State or the Nittany Lions. Okay. Like, what does Nittany even mean? I don't know. But this would be funny just to keep being like, oh, yeah, Nittany, Nittany, man. So doing that, like, that would be maybe the style that I would go for is more so, like, they're just kind of confused at what's happening. Dude, you totally could because, honestly, you have this image that, like, is pretty unsuspecting. Yeah, yeah, like, just nonchalant. Like, this guy is an idea to mess with me. Yeah, Nittany, yeah.

Just like that. The classic meow in Super Troopers. Same thing. Same vibe. That would be kind of our version of a prank if we were going to do it. Yeah.

Dude, we would love to have you on if we do some kind of prank. Where it would maybe fit in. Either have you working with us or you being the guy that we prank and then is pranking the public as if we're messing with you and getting their reaction or something like that. Yeah, we should figure something out. Yeah, we should definitely stay open to that. You might be too recognizable around Fargo, I'd imagine. Yeah, that's also one thing too, like shooting in public sometimes is tough. Yeah.

But it wouldn't be too bad, I don't think. Is it tough for you to shoot in public? Do you kind of get awkward if you're shooting the patio beers and people are watching you? Everyone's sitting there in the bar like this.

Yeah, so like... Now you're trying to mess up and... He's doing one of those videos again. Yeah, so I'm used to like doing videos with people watching now. But it's mostly like just trying to get it done in an efficient manner and like not having people interrupting and stuff like that. Not that they're being rude. It's like they just want to chat. Right. Trying to get this done. But also like lifestyle content is kind of like tough too because it's like...

If I'm trying to do something silly or whatever, it's like people are... I don't know. If you mess up, you can't do another take or whatever? We kind of do a little bit of both and mix it in once in a while. But one thing that I want to get into that...

looking to do is like you know diners drive-ins and dives was guy fieri just doing the same version but with small town bars so not necessarily reviewing them but just like highlighting the stuff that they have the cool stuff you know at the roadhouse you highlight the bingo corner and whatever and and talk about that and you make a joke about um

My dad's construction company actually has a table there, like an advertisement. They have the advertisements underneath there, and it's like the only advertisement they've ever done in their whole life.

And it's probably because my dad's business partners, like his buddies with the guy who owns it or whatever. And, and he just like guilted them into getting the table. So, so wait, do you sit at your table when you go to the roadhouse? Do you sit at the table or do you leave it open for people to come and see? That is actually a good point. Cause every time I go there and it's open, I'll sit at it. But then I'm like, you're right. It's not getting any more advertisements now. That's smart. Yeah.

We got to get some of those tables, dude. Did your Mountain Dew finally turn? The sugar rush came in. That's good thinking. When the Mountain Dew hits. Yeah. When the Mountain Dew hits. You should do something with our big SEMA truck. Have you seen our big truck? Oh, dude. I think you could do some kind of fun video with it. It's like lift it. You'd probably sprain your ankle. I actually did sprain my ankle jumping out of it once.

Oh, yeah, yes. Is that the big red wheels? Yes. I don't know. You could do something funny with it. Yeah, you guys have problems with it because it's kind of not technically street legal. It's just super illegal. I feel like if they pull you over and they're just going to, ah, he's a good guy. Well, I don't know. Well, if you ever need it. He's trying to make a point, you know. I mean, you could do like a guy who lifts his truck video. Yeah, that's what I'm saying is you could use it. If you need to use it, take it. Or if you ever want to hit another dirt bike jump, we're ready.

I'm good. I'm good. Maybe the next life I'll try it again. We were cracking up at the, when you did with Charlie, he was in the kayak and then you were on the jet ski slamming energy drinks. Yeah, that was in this area actually. That one was a completely improvised video. So when we get to, me and him get together, our,

videographers like get stressed because so many ideas, even if we do have like some sort of outline for the video or whatever, we kind of tend to just throw it out the window when we start filming because it is like so easy to just do like the improv. Cause when you're with someone who does improv, uh,

like and is good at it like makes it that much easier and that one kind of we're just like well the idea is just would be like it's basically like a green energy like yeah health nut versus like a guy who's got the jacked up truck on a jet ski or whatever it was like the mentality and like let's just go do it and then the premise was but at the end they end up becoming friends and they ride the jet ski together and then we just filled in the blanks like out on the water even it was like

Yeah, so that was kind of interesting. That's when everybody says, oh, yeah, you should work with that guy. I go, every scenario I see, it would be him making fun of us. Like, we're the guys they make fun of. Like, you're fishing, and we're like the douchebags in the wake boat going by, making waves, making it hard to fish. Like, it could work. Yeah, I know what you're saying. I like doing that. Like, I like wake surfing. I actually own a stand-up jet ski. I don't want to talk about mine.

you don't i don't it's been too no we gotta tell it now i'll tell it i'll tell the short story of it uh you have you enjoy it or yeah he loved it i eight minutes yeah i loved it it was sick i bought a stand-up jet ski and then we were like filming with it and they're like do a backflip i'm like okay i'll do a backflip and then i kind of sunk it not to the bottom but it got water in the engine and it hasn't ran other than the 30 minutes that i wrote it and then try to backflip it well it

It was a backflip jet ski. Did it have footholds in it? It's like the one that's made for backflipping. Like, it's got a lever. You pull it, and it's supposed to do backflips. He surprises us with it. So, he shows up. $14,000 he paid for this thing. But, like, is it that... Because I know, like, jet skis, if you turn them over a wrong way, it can, like, ruin the engine or something. Yeah, I don't really know. I did the wrong thing, for sure. He almost landed on the backflip, though. I was very impressed. It was close.

See, I would not be able to do that. It's panic. And then it would just, would be folded open. I'm this, I'm the same way, but I would know if I buy a standup jet ski, that's supposed to do backflips. They're going to expect me to do a backflip on it. So I'm just not going to touch this thing. I'm not, I'm standing. Pick your battles. Right. Say there. Yeah. Um,

No, this, well, the standup too is like, people don't realize how hard it is to ride a standup jet ski. They get on it and they think, and then they end up, you can, you always see the defeat. They troll back with their legs hanging off the back because they couldn't get it. Yep. You go into it with so much confidence. Yeah. You're like, oh, that looks easy out there. And then you get on it and you're like, oh shit, this is wobbly. And like even turning sometimes is tough. And yeah.

It's sketch going fast on it too. Cause if you fall, you eat it. All right. So we got a plan. We're going to get you on a dirt bike. We're going to have you back flipping Ryan's jet ski. I'm just exhausted. Yeah.

You're not busy today, are you? It's like, guys, I'm used to just sitting in a lawn chair all day, you know, and you guys are, like, having me wake surfing and jumping shit. Yeah, we put out a video, and we make you do all that, and we're like, okay, what are we going to do for you? He's like, nothing, man. We're just going to sit down, have a couple beers, and chat. There you go. I think this has been good. Yeah, I appreciate you guys having me. Again, studio suite. I like the desk. I like the setup, and, you know, it's cool, too, to, like, see –

We obsess about stuff like the set and the lighting and shit like that at ours, so to see you guys also put thought into it too is cool. You guys are crushing it. I appreciate you guys having us on. I think we both just keep going the way that we're going, and it's going to be fun to see in a few years. Absolutely. I think this was our perfect...

Merge, our perfect collab was a podcast. Yeah, just sitting, chatting, and hanging out. Now when people say, yeah, go listen to the podcast. Yeah, there you go. I like that. Well, if you're out and about, well, you will be. You just got a cabin over here. Come on over this summer and hang out. Yeah, so I think we should do a video, but we just have to think on what makes sense for... And even if we're not doing a video, they'll come on over and we can bullshit or whatever, but your Instagram is oubetcha, right? Yep, so...

Plug all your stuff. I did a really good job. So you say, oh, you betcha, right? But there's an extra H in there, a silent H. So that was really smart by me. You can't just say it. So it's O-H-H, you betcha, on all the platforms. We got our own podcast, You Betcha Radio.

Yeah. So let's go check them out, guys. Honestly, if you just search, you bet you hopefully you'll get it. All right. Thanks, guys. All right. Peace. Today's episode is brought to you by Angie. Angie has made it easier than ever to connect with skilled professionals to get all your jobs and projects done well. Let me tell you, there's the version of it where you try to do something at home and then there's a version of it where you have someone help you. You watch them do it the right way and you go, thank God I didn't try to do that myself.

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