Cash flow—the two words every rookie real estate investor loves to hear. It’s always about cash flow. “If the property doesn’t bring in a healthy amount of pure profit every month, there’s no point in buying it!” This sentiment could cost you hundreds of thousands, if not millions over the lifetime of your real estate investing career. Don’t get us wrong, cash flow is important, but focusing on this metric alone may lead to your downfall.

Chris Lopez hopped off the “buy only for cash flow” bandwagon long ago, and he’s much richer for doing so. Chris has become successful quickly in the real estate game, which is doubly impressive if you look at his past business history. He didn’t start in real estate sales, investing, or anything of that nature—he was more interested in building content for other businesses he was pursuing. After realizing that rental property investing was the way to go, Chris took a hard pivot, repurposing the same skills he used in his businesses to work in real estate.

Now, he’s got eight units of his own, passive investments he doesn't need to worry about, and a successful real estate brokerage situated in the real estate mecca of Denver, Colorado. He’s become the foremost expert on Denver real estate not because he’s done thousands of deals, but because he knows the area well enough to teach those who don’t. Chris talks about business building, mentorship, and a much better calculation than cash flow in this episode.

In This Episode We Cover:

Building a real estate business that not only makes you active but passive income

SEO, content marketing, and using “lead magnets” to drastically increase your deal flow

The wrong way to find a mentor and four simple steps to take to get the attention of top investors

The world’s best business card and how it turns you from a novice into an expert

How to reevaluate your real estate portfolio to ensure it’s making the most money possible

And So Much More!

Links from the Show

BiggerPockets Youtube Channel

BiggerPockets Forums

BiggerPockets Pro Membership

BiggerPockets Bookstore

BiggerPockets Bootcamps

BiggerPockets Podcast

Get Your Ticket for BPCon 2022

Listen to All Your Favorite BiggerPockets Podcasts in One Place

Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts

Get More Deals Done with The BiggerPockets Investing Tools

Find a BiggerPockets Real Estate Meetup in Your Area

David's BiggerPockets Profile

David's Instagram

Rob's BiggerPockets Profile

Rob's Youtube

Rob's Instagram

Rob's TikTok

Rob's Twitter

BiggerPockets Podcast 278

BiggerPockets Podcast 558

Watch Chris’ “House Hackerz” Series on YouTube

9 Simple Steps to Finding the Best Real Estate Mentor

Books Mentioned in the Show:

Rich Dad Poor Dad by Robert Kiyosaki

BRRRR by David Greene

How to Sell Your House for Top Dollar, Faster by Faby Gonzalez

Good to Great by Jim Collins

Who Not How by Dan Sullivan

Connect with Chris:

Chris' website

Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-662

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662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez 01:29:32

BiggerPockets Real Estate Podcast

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662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez