Gino Wickman’s name is synonymous with business growth, entrepreneurship, and freedom. He spent the majority of his youth building up his father’s company to later sell it for a substantial sum. After teaching others how to do the same, Gino took the time to write books that would pave the way for future entrepreneurial success. Books like Traction, Rocket Fuel, Get A Grip, and his newest book, The EOS Life.

In it, Gino describes the five points of an ideal life: doing what you love, with people you love, making a huge difference, being compensated appropriately, and having time for other passions. Sounds like paradise doesn’t it? Well, if you’re an entrepreneur (or a want-to-be entrepreneur), this “ideal life” is perfectly within your grasp.

On today’s show, Gino walks through how any entrepreneur, nine-to-five worker, or business owner can hit all five of these points and live a truly fulfilling life. Gino mentions five separate tools that can help you along your journey to an ideal life, but the most important piece of this entire show is how you have to put up the risk to take away the reward.