508: How to 10x Your Deal Flow Using "Evergreen Content" 01:28:20

    <p>It’s tough out there. Between investors, agents, and wholesalers,<strong> everyone you know wants to get a home </strong><a href="https://www.biggerpockets.com/blog/glossary/under-contract"><strong>under contract</strong></a>. So what do you do when there is an influx of buyers and the same amount of sellers? <strong>Start building systems that can beat out your competition</strong> and will flow deals directly to you for years to come! Now we know what you’re saying, “I wish that were possible”, but it may be easier than you think. </p><p><a href="https://www.trevormauch.com/"><strong>Trevor Mauch</strong></a>, founder of <a href="http://carrot.com/pockets">Carrot</a>, spent <strong>years manually chasing after deals</strong>. <a href="https://www.biggerpockets.com/blog/cold-calling-techniques-that-really-work">Cold calling</a>, door knocking, direct mail, and every other method you can imagine; he's tried it. While these strategies work great for many people,<strong> they’re labor-intensive and incredibly hard to scale</strong>. Trevor looked at the marketing he was doing that WASN’T outbound and realized it wasn’t only creating leads for him, but doing so while he slept.</p><p>He then started building out Carrot, which <strong>helps set up agents, investors, wholesalers</strong>, and anyone else who wants <a href="https://www.biggerpockets.com/blog/2015-09-15-6-insider-hacks-finding-off-market-real-estate-deals">off-market deals</a> with<strong> websites that convert consistently every day</strong>. What sets apart Carrot from most “we buy houses for cash” websites is their “<strong>evergreen content</strong>” production. <strong>This content </strong><a href="https://www.biggerpockets.com/blog/search-engine-optimization-important-covid"><strong>ranks you higher on google</strong></a>, gets sellers and buyers reaching out to you, and allows you to <strong>do less work and close on more deals</strong>.</p><p>Learn more about how to make this happen at carrot.com/pockets</p><p><strong>In This Episode We Cover:</strong></p><p>Getting out of the <strong>“hamster wheel” </strong><a href="https://www.biggerpockets.com/blog/real-estate-lead-generation"><strong>lead generation</strong></a> work </p><p><strong>Outbound vs. inbound marketing</strong> and which requires less work from you</p><p>Why <strong>social media isn’t enough</strong> in this heavily digital age </p><p>Building your “<strong>authority hubs</strong>” so sellers or buyers can trust your business </p><p>Focusing on <strong>locations and </strong><a href="https://www.biggerpockets.com/blog/real-estate-niche"><strong>niche markets</strong></a> to find more buyers and sellers</p><p>What Trevor thinks will happen in the <strong>housing market over the next few years</strong></p><p>And So Much More!</p><p><strong>Links from the Show</strong></p><p><a href="https://www.biggerpockets.com/forums">BiggerPockets Forums</a></p><p><a href="https://www.biggerpockets.com/youtube">BiggerPockets Youtube Channel</a></p><p><a href="https://www.zillow.com/">Zillow</a></p><p><a href="https://carrot.com/blog/evergreen-marketing-for-real-estate/">Carrot Software Company</a></p><p><a href="https://carrot.com/blog/david-greene-bigger-pockets/">EP 246: How to Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]</a></p><p><a href="http://carrot.com/pockets">How to Get More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy</a> (Free Live Workshop)</p><p><a href="https://www.offerpad.com/">Offerpad</a></p><p><a href="https://www.opendoor.com/">Opendoor</a></p><p><a href="https://www.redfin.com/">Redfin</a></p><p><a href="https://www.realtor.com/">Realtor.com</a></p><p><a href="https://www.trulia.com/">Trulia</a></p><p><a href="https://wordpress.com/">WordPress</a></p><p><a href="https://freshchalk.com/">Fresh Chalk</a></p><p><a href="https://www.instagram.com/davidgreene24/">David's Instagram</a></p><p><a href="https://www.farrgroupnw.com/">Farr Group</a></p><p><a href="https://www.simplysold.com/how-we-buy-houses/">Simplysold.com</a></p><p><a href="https://www.rev.com/account/files">Rev</a></p><p><a href="https://www.kindhousebuyers.com/">Kind House Buyers</a></p><p><a href="https://www.househeroes.com/">House Heroes</a></p><p>Check the full show notes here: https://biggerpockets.com/show508</p>
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