There’s a new three-peat on the BiggerPockets Real Estate Podcast, and no, it’s not Michael Jordan. Danny Johnson, the founder of Forefront CRM, is back with us on today’s episode to talk about the five F-words of real estate investing. Before you jump to conclusions, this is a family-friendly show, the F-words we’re talking about are fear, fundamentals, focus, funnel, and follow up.

Many investors find too few deals, too few motivated sellers, or too few ways to find financing. This is all being said while other investors are closing deals, finding motivated sellers, and getting the financing they need to pursue even more deals. What separates the two from each other? Often, it comes down to the simplest things.

Are you trying to be too creative or are you mastering the fundamentals? Do you know your metrics down to a tee so you can improve upon them? How is your funnel being filled and where are your leads coming through? If leads come through, are you following up or letting them fade away? And lastly, are you pushing past your fear to do any of the above things?