cover of episode 475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

Publish Date: 2021/6/6
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    <p>You wouldn’t think that a farm boy from Ohio would be <strong>spending hundreds of thousands if not millions</strong> on expensive clothing, high-priced whiskey, and expensive knife sets, would you? Only, he’s not buying these things for himself, <strong>he’s buying them for his clients</strong>, many of whom are some of the biggest names in business and entertainment. What does <a href="https://johnruhlin.com/"><strong>John Ruhlin</strong></a> from <strong>Giftology </strong>see in gift-giving that we don’t?</p><p>First, John realized that giving regular corporate gifts, like a stress ball or a free pen, wouldn’t cut it when trying to<strong> build long-term relationships</strong>. He even went as far as to get <strong>courtside NBA tickets paired with a $500 steakhouse dinner</strong> to get <a href="https://www.biggerpockets.com/blog/biggerpockets-podcast-447-cameron-herold">Cameron Herold</a> (a past guest of ours) on his team, only to find that Cameron was <strong>severely disappointed.</strong> So he started turning up the personalization of his gifts.</p><p>Now, John sends out <strong>personally engraved knife sets</strong>, <strong>world-class food and wine pairings</strong> hosted by the best sommelier in the country, and <strong>video messages sent in physical boxes </strong>(seriously). He’s discovered the art and the science behind <a href="https://www.biggerpockets.com/blog/real-estate-investor-gifts">gift-giving</a> and wants everyone to know what is, and isn’t an appropriate gift. As he puts it, you need to <strong>focus on your ROR (</strong><a href="https://www.biggerpockets.com/blog/real-estate-build-good-relationships-get-great-deals"><strong>return on relationships</strong></a><strong>) </strong>more than your <a href="https://www.biggerpockets.com/blog/glossary/return-on-investment-roi">ROI</a>.</p><p>In This Episode We Cover:</p><ul>
  • The gifts you SHOULD NOT give to those you want to impress
  • Focusing on ROR (return on relationships) as opposed to ROI
  • Have a “relationship plan” in place for clients, employees, and partners
  • Using personalized gifts to stick out from the competition
  • Taking a warm lead and turning it into a burning fire 
  • The best gifts to give based on the occasion, timing, and relationship
  • And So Much More!

    • Links from the Show

    Click here to check the full show notes: https://www.biggerpockets.com/show475

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