cover of episode 439: How Are You Marketing Yourself? with BiggerPockets Producer Kevin Leahy

439: How Are You Marketing Yourself? with BiggerPockets Producer Kevin Leahy

Publish Date: 2021/1/31
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BiggerPockets Real Estate Podcast
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Shownotes Transcript

    <p>Last week’s show with Marie Forleo was so good that Brandon and David are back with a special guest, BiggerPockets’ senior producer <strong>Kevin Leahy</strong>, to unpack all the wisdom from the “<strong>figureoutable</strong>” show.</p><p>Kevin learnt about Marie Forleo though his wife suggesting he take some of her advice when transitioning into his <strong>current position at BiggerPockets</strong>. A simple trick from Marie helped <strong>Kevin make some big decisions</strong>: see if your body expands or contracts when you think about <strong>two different options</strong>. This trick, along with her insight on <strong>writing your options down</strong> in order to take a step back from your situation, has helped Kevin make some hard decisions.</p><p>If you listened to last week’s show, you’ll remember that Marie touched on how important marketing is in any industry. Whether you’re a <a href="https://www.biggerpockets.com/real-estate-companies/find-real-estate-agent-directory">real estate agent</a>, a <a href="https://www.biggerpockets.com/blog/why-buy-hold-powerful-investing">buy and hold</a> investor, or a flipper, <strong>you have to be marketing to get clients</strong>, deals, and even employees. How are you <strong>differentiating yourself</strong> in the market, and what can you do to be “that guy” or “that girl” in your specific industry?</p><p>You’ll also hear a special tip on how Kevin<strong> lost a deal to another buyer</strong>, and the exact tactic that the other buyer used to get the <strong>property </strong><a href="https://www.biggerpockets.com/rei/glossary/under-contract"><strong>under contract</strong></a>. Kevin goes through why this is such a great tactic for making sellers comfortable and how you can deploy it in your future deals as well.</p><p>In This Episode We Cover:</p><ul>
  • How to stop trying to force square pegs into round holes
  • The importance of taking a step back when assessing the situation
  • Harnessing intense emotions to make a better game plan
  • Why every business person NEEDS marketing in their industry
  • How to differentiate yourself within a market
  • Standing out to sellers to get more deals underway
  • And So Much More!

    • Links from the Show

    Click here to check the full show notes: https://www.biggerpockets.com/show439

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