<p>Your agent is calling you to show you houses, your boss is emailing you about some work to do, your partner wants to grab dinner, and you want to take a nap. How do you <strong>prioritize </strong>things in your life when everything seems so important? The key is <strong>essentialism</strong>.</p><p>Joining the podcast today is <strong>Greg McKeown</strong>, Author of <a href="https://gregmckeown.com/book/"><em>Essentialism: The Disciplined Pursuit of Less</em></a>. Greg relates to the struggle of many entrepreneurs and investors: <strong>too many options, not enough time</strong>. Instead of telling you to wake up at 5 AM, take a cold shower and work until 10PM, he presents a far more effective (and simple) approach.</p><p>What Greg suggests: pick the things <strong>you care most about</strong>, do them, and don’t worry about the rest. But how do you pick when everything seems essential?</p><p>The answer: almost everything else besides your <strong>core cares/needs</strong> aren’t essential. If you begin to <strong>treat the non-essential as essential</strong>, you stretch yourself too thin, not allowing you the time to accomplish what truly is...essential.</p><p>In the modern age, many of us feel like we don’t have time to accomplish everything we want. When we get <strong>laser-focused</strong> and put the principles of essentialism in our daily lives, we can accomplish more than ever.</p><p>In This Episode We Cover:</p><ul>
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