The retailers strike back! Target, McDonald's, Walmart and more look to lure customers with lower prices 13:39

Today On Deadline is looking for the best deals possible as Americans continue to weather inflation. Rising prices since the pandemic have forced many to rack up credit card debt and dive into their savings, sometimes even their 401Ks, just to make ends meet. But now, relief might be coming in a way not many would expect. In the empire of American companies, some are striking back. Listen to find out what that means. 'On Deadline' is hosted and produced by Lauren Barry. It's also produced by Joe Hiti, Christy Strawser. Sound design by Joe Hiti.