在开始 REALY 之前，George 深耕时尚行业。该团队多年来发现了该行业面临的许多挑战，并在 2018 年底决定利用crypto技术来解决一些问题。

在这一集中，George 分享了 REALY 如何开始作为发行和交易 1:1 NFT 支持的实体时尚商品的平台，以及他们如何扩展自己以探索虚拟世界中的数字时尚。作为一个从实体商业开始创业的创始人，George 分享了他关于 Web3 组织之间的协作方式与传统行业中的公司的运作方式有何不同的看法。

我认为这对目前从事传统业务但试图探索 Web3 潜力的创始人们来说，可能会是有用的一集。

推特: @RealyOfficial

网站: https://realy.pro/

更多信息，请移步官网https://multicoin.capital/zh

重要声明：Mable Jiang或嘉宾在播客中的观点仅代表他们的个人看法，并不代表Multicoin Capital官方的观点。此播客仅用于提供信息，不作为投资参考。Multicoin Capital有时可能会在此节目中讨论的某些代币或公司中持有头寸。

Before starting REALY, George was deep in the fashion industry. The team identified a lot of challenges of the industry over the years, and at the end of 2018 they decided to leverage crypto to solve some of the problems .

In this episode George shared how REALY started as a platform that issues and trades 1:1 NFT-backing physical fashion items, and how they expanded themselves to explore the digital fashion in the virtual world. As a founder who started his entrepreneurship from business in the real world, George shared his view on how the collaboration ethos in the Web3 organizations is different from that in the traditional industry.

I think this will be a useful episode among the founders who are currently doing the more traditional business but trying to explore the Web3 potentials.

Twitter: @RealyOfficial

Website: https://realy.pro/

For more information about Multicoin Capital, please visit https://multicoin.capital/.

Important Disclaimers: All opinions expressed by Mable Jiang, or other podcast guests, are solely their opinion and do not represent the opinions of Multicoin Capital in any way. This podcast is for informational purposes only and should not be construed as investment advice. Multicoin Capital may hold positions in some of the tokens and/or companies discussed on this show.

EP.48 [CN] - George：REALY如何重新定义时尚与生活方式 / How REALY redefines Fashion and Lifestyle 59:43

51% with Mable Jiang, Presented by Multicoin Capital

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EP.48 [CN] - George：REALY如何重新定义时尚与生活方式 / How REALY redefines Fashion and Lifestyle