cover of episode 217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

Publish Date: 2017/3/9
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BiggerPockets Real Estate Podcast
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Shownotes Transcript

    <p>Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is <strong>Perry Marshall</strong>, author of <a href="https://www.amazon.com/gp/product/1599185059/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1599185059&amp;linkCode=as2&amp;tag=biggerpocke0a-20&amp;linkId=9b6b15870209fcf048cb010306845f51"><em>80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More</em></a>E, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!</p><p>In This Episode We Cover:</p><ul>
  • Perry’s background and how he got into marketing
  • How he stumbled upon the 80/20 principle
  • Why it’s alright to let go of tenants causing you issues
  • The 80/20 inside the 80/20
  • How this affects investors with rental properties
  • What we can learn from the “principle of the 2700 espresso machine“
  • The most important thing in direct mail marketing
  • The 5 qualifiers you should know when selling
  • What to consider about the concept of retargeting
  • How to handle a bad response rate
  • A tip to help you make $10,000 an hour
  • Why you should say no to a lot more things
  • How to differentiate the $10 an hour job from the $10,000 an hour job
  • And SO much more!

    • Links from the Show

    Books Mentioned in this Show

    Tweetable Topics:

    • “80/20 is everywhere.” (Tweet This!)
    • “We can fix so many problems by doing so little.” (Tweet This!)
    • “Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)

    Connect with Perry

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