Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreE, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!

In This Episode We Cover:

Perry’s background and how he got into marketing
How he stumbled upon the 80/20 principle
Why it’s alright to let go of tenants causing you issues
The 80/20 inside the 80/20
How this affects investors with rental properties
What we can learn from the “principle of the 2700 espresso machine“
The most important thing in direct mail marketing
The 5 qualifiers you should know when selling
What to consider about the concept of retargeting
How to handle a bad response rate
A tip to help you make $10,000 an hour
Why you should say no to a lot more things
How to differentiate the $10 an hour job from the $10,000 an hour job
And SO much more!

Links from the Show

Books Mentioned in this Show

80/20 Sales and Marketing by Perry Marshall
Ultimate Guide to Google AdWords by Perry Marshall
Ultimate Guide to Facebook Advertising by Perry Marshall
The 80/20 Principle by Richard Koch
The Star Principle by Richard Koch
The Book of Proverbs

Tweetable Topics:

“80/20 is everywhere.” (Tweet This!)
“We can fix so many problems by doing so little.” (Tweet This!)
“Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)

Connect with Perry

Perry’s Personal Website
Get his book
80/20 Curve
Perry’s Twitter Profile

Learn more about your ad choices. Visit megaphone.fm/adchoices

217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall 01:10:42

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217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall